These videos and images on social media, showing the aftermath of Reading & Leeds, two major festivals were a shocker to see, it was a huge black mark on the success of the 2018 festival season. The images of Shambala festival in comparison, show festival goers can do the right thing, if we are all of the same mindset and educated or even just reminded to be conscious and do simple things like take our rubbish home with us and dispose of it responsibly.
Just 10% of the tents abandoned were collected for charity with so many left unusable, covered in….. well, you can imagine what they are covered in! All ending up in landfill.
Social responsibility calls to action around your site or activation cost very little, and they do make a difference, make a decision to add them to your next site design. Plant the seed of responsibility while we have them within your brand spaces. The back of toilet doors, messages on menu’s or filler slides on rolling content, it costs very little and can have a huge industry and ecological impact.
We are called BETTER GREEN for a reason, things are better when they are green, and in our industry we all know its pretty eco repellant. We try to have an ecological conscious at BG and a sustainability policy that we carry out on our client’s behalf. Over the coming months we will be showing you exactly how we do that, from how we source our materials all the way through to planting trees.